Comfi
From 2021-2023 I was employed part-time as a content creator and social media manager for Comfi, a New Zealand luxury bed business. The role was diverse from Instagram content strategy and creation, to blog writing, to copywriting for the Meta ad campaigns and EDM’s.
My main role was to create and strategize the content for their Instagram channel. This included conceptualizing their content strategy, creative direction and copywriting. Towards the end of my tenure I also did a lot of the design of their assets on Canva and set up EDM flows.
The Comfi Blog
During my tenure and for some time after, I wrote the blog posts for the business. This included research into different topics related to getting a good night’s sleep as well as interviewing experts in the fields of health and wellness. These are a few examples: Why One last Night Cap Cops You of Your Sleep, Blanket Statemenets, The Secret Superpower to Raising Little Superheroes, Mattress Care Tips, The Lie Down, Tips to Keep Your Love Alive, Q&A: Gareth O’Donnell